Friday, November 24, 2006

Love your world



I just came up with this concept for an environment policy for the factories. Now this is a little more than a mere PR stunt. This comes from the heart.

I never really cared much about what discarding and heating can do on a personal level. But multiply this selfish thought by a thousand, a hundred thousand a hundred, hundred thousand. Now multiply this by a hundred nations and multiply that by 365 days in a year.

And now think about what a prick you are if you still don't care.

Thursday, November 23, 2006

I heart marketing.

There was never a time that i felt i like my job better. Marketing is in my blood and i know it.

While my stint in London opened me up to retail marketing and adapting PR into daily operations, this new game in China is moving me through a new portal. And i love it.

I mean, with consumer goods, your market is everywhere. It's leaking from the houses and oozing out onto the streets. Pick your medium, build your campaign and blast your operations. Now with manufacturing, it's a different set of rules altogether. Your mediums are now now largely narrowed, your audiences have now become a niche and to complicate matters further, your competitors lurk everywhere with better rates and resources than you. Now what?

And just when you think that's it, your next challenge is to market across continents, time zones and languages. On a limited budget.

Is integrated marketing the answer? Yes, it's a bloody cliche, but it never sounded more true. I believe what's really important is to market to a database, collected and handpicked from the cherry farms of international exhibitions. Be intelligent, be there and prove that you are able to seamlessly migrate their work from a thousand miles over to you.
Use technology generously. Make the world smaller and make it seem like you're selling to them from around the corner of the street. Use the media. Involve a clever PR operation that truly benefits the world and gives you a little bit of exposure.

Marketing really is an art. All that text book garbage aside, it's really about how creative you can package something.

How to send a message over and how to send it out as subtly as a sledgehammer.

The yank weds the dragon girl

My colleague got married to a North Eastern Chinese girl. Rather interesting experience actually.

Tuesday, November 21, 2006

It was not easy.

着是我一生中第一次写的一张完全的问章。那为什么我的华语那么擦进呢?着是因为我以前上学的时后,头一天上华文可是,老师非常猛,天天都找我的麻烦。着么样,我就对华语表寺了一种怨恨。到我十五税,我就放气了着个语文。从此,我也没用过华语。

可是,今天的我,却认为多侗多几个华语字是很有用的!不只可以用在公做上,还可一用来跟多几个可爱的亮美谈天!

哈哈哈。

好了,我写着几行字,已经用了半个钟头,非常累。。。 又机会才写过把!

Saturday, November 18, 2006

Being Rude.

There are two sounds that ubiquitous all throughout China.

One is the honk.

The other is the clearing of the throat. Followed promptly with a lump of green/white/bubbly freshly excreted spit on the floor.

What annoys me is that a country that is home to one of the earliest forms of civillization, art and commerce has degenerated into this. A grand empire that fought wars to defend their civillized way of life against barbarians have now turned into barbarians themselves.

And being of Chinese descent, i am saddened by the country's state of affairs. In my history books, i've learnt that China is the "sick man of the East". I hope what i'm seeing now is a China that is undergoing serious therapy.

The shoving, the pushing, the queue cutting, the shouting....all multiplied by 2 billion.

You don't order your food and service, you demand for it. You don't ask for a discount, you insist on it. You don't queue up for a taxi, you walk right up in front of the next person and snatch for one.

There is just so much road rage everywhere. You drive like you literally owned the road you're driving on. The right of way goes to the person with the fastest accelerator feet. Accidents happen everyday and are a common occurance. From mild fender benders to cars turned topsy turvy.

I won't even buy from local establishments, i'd rather pay more money for international brands. False bargains, cheats and questionable discounts exist everywhere.

The key is this: the more money you have, the more you can behave like a son-of-a-bitch.

The locals think that while they're working, they're "obliged" to perform service for you and will put up with your abuse. I've been in customer service before and i know that i'm not there to do no god damned service for nobody. At the end of the day, i work for my pay and i respect the person who respects what i'm doing.

I've delighted so many people and have enjoyed free food, friendly service, smiles and phone numbers just by using two words; "please" and "thank you".

It's important to be polite, considerate and civil. It is the basic restraint that humans have over themselves. Otherwise, our behaviour is actually very animal like.

For China, it's probably because the country is accelerating full throttle from third world to first, carrying in it's load two billion citizens who still have in their minds a long history of civil unrest, poverty, repression and occupation.

I believe that one day, with the proliferation of education, we will see the return of a great empire, a stunning culture and the return of one of the most civillized people on the planet. The Middle Kingdom as it truly is.

Thursday, November 16, 2006

Malaysia Bodoh?

I didn't write this...this fantastic piece has to be credited to Michael Backman of The Age.

Classic.

----------------------

MALAYSIA'S been at it again, arguing about what proportion of the economy each of its two main races — the Malays and the Chinese — owns. It's an argument that's been running for 40 years. That wealth and race are not synonymous is important for national cohesion, but really it's time Malaysia grew up.

It's a tough world out there and there can be little sympathy for a country that prefers to argue about how to divide wealth rather than get on with the job of creating it.

The long-held aim is for 30 per cent of corporate equity to be in Malay hands, but the figure that the Government uses to justify handing over huge swathes of public companies to Malays but not to other races is absurd. It bases its figure on equity valued, not at market value, but at par value.

Many shares have a par value of say $1 but a market value of $12. And so the Government figure (18.9 per cent is the most recent figure) is a gross underestimate. Last month a paper by a researcher at a local think-tank came up with a figure of 45 per cent based on actual stock prices. All hell broke loose. The paper was withdrawn and the researcher resigned in protest. Part of the problem is that he is Chinese.

"Malaysia boleh!" is Malaysia's national catch cry. It translates to "Malaysia can!" and Malaysia certainly can. Few countries are as good at wasting money. It is richly endowed with natural resources and the national obsession seems to be to extract these, sell them off and then collectively spray the proceeds up against the wall.

This all happens in the context of Malaysia's grossly inflated sense of its place in the world.

Most Malaysians are convinced that the eyes of the world are on their country and that their leaders are world figures. This is thanks to Malaysia's tame media and the bravado of former prime minister Mahathir Mohamad. The truth is, few people on the streets of London or New York could point to Malaysia on a map much less name its prime minister or capital city.

As if to make this point, a recent episode of The Simpsons features a newsreader trying to announce that a tidal wave had hit some place called Kuala Lumpur. He couldn't pronounce the city's name and so made up one, as if no-one cared anyway. But the joke was on the script writers — Kuala Lumpur is inland.

Petronas, the national oil company is well run, particularly when compared to the disaster that passes for a national oil company in neighbouring Indonesia. But in some respects, this is Malaysia's problem. The very success of Petronas means that it is used to underwrite all manner of excess.

The KLCC development in central Kuala Lumpur is an example. It includes the Twin Towers, the tallest buildings in the world when they were built, which was their point. It certainly wasn't that there was an office shortage in Kuala Lumpur — there wasn't.

Malaysians are very proud of these towers. Goodness knows why. They had little to do with them. The money for them came out of the ground and the engineering was contracted out to South Korean companies. They don't even run the shopping centre that's beneath them. That's handled by Australia's Westfield.

Next year, a Malaysian astronaut will go into space aboard a Russian rocket — the first Malay in space. And the cost? $RM95 million ($A34.3 million), to be footed by Malaysian taxpayers. The Science and Technology Minister has said that a moon landing in 2020 is the next target, aboard a US flight. There's no indication of what the Americans will charge for this, assuming there's even a chance that they will consider it. But what is Malaysia getting by using the space programs of others as a taxi service? There are no obvious technical benefits, but no doubt Malaysians will be told once again, that they are "boleh". The trouble is, they're not. It's not their space program.

Back in July, the Government announced that it would spend $RM490 million on a sports complex near the London Olympics site so that Malaysian athletes can train there and "get used to cold weather". But the summer Olympics are held in the summer.

So what is the complex's real purpose? The dozens of goodwill missions by ministers and bureaucrats to London to check on the centre's construction and then on the athletes while they train might provide a clue.

Bank bale outs, a formula one racing track, an entire new capital city — Petronas has paid for them all. It's been an orgy of nonsense that Malaysia can ill afford.

Why? Because Malaysia's oil will run out in about 19 years. As it is, Malaysia will become a net oil importer in 2011 — that's just five years away.

So it's in this context that the latest debate about race and wealth is so sad.

It is time to move on, time to prepare the economy for life after oil. But, like Nero fiddling while Rome burned, the Malaysian Government is more interested in stunts like sending a Malaysian into space when Malaysia's inadequate schools could have done with the cash, and arguing about wealth distribution using transparently ridiculous statistics.

That's not Malaysia "boleh", that's Malaysia "bodoh" (stupid).

Wednesday, November 15, 2006

ZA!

I will be heading to this place for the Chinese New Year...woooo ZA!!

Monday, November 13, 2006

I DON'T BELIEVE THIS!














WTF?! Hello Kitty airlines by EVA AIR ?!? what on earth are the PR people thinking?! I've had some really bizzare marketing ideas, but i take my hats off this one!

The Cat Files

















Nostalgic Cat















Heat scan cat















Pop Culture cat














Gaussian cat















Pencil brush cat








Cat sketch

Saturday, November 11, 2006

今天

..................................................reality....
.......................................of .....................
.....................dream ..................................
...............i .............................................
today.....................................................

之想

就在这个世界上来来回回。

去到哪里,爱到哪里。这么样,我每天都是一个新的人。

Friday, November 10, 2006

Corn Flavoured Sausage

Sweet.

...And then i went to Seoul

Strange that some of you may wonder "why are you going to korea"? Geez, can't a man take a trip without any agenda? Im here only to take a break from bad traffic, bad food, bad manners, pollution, poor hygine and to give my ears a break from Pu Tong Hua (mandarin). And to see if the place is nice enough to move to for my next destination. (Which is not something that will happen soon, so if you're my boss and you're reading....relax!)

Korea has some of the most polite and socially aware people i've met. They're really big on recycling too! At home, you don't just chuck your garbage in a bin or a bag anyway you want to. You need to purchase the town-council's approved garbage bags. This way, people think twice about throwing their stuff away. Paper cups in fast food restaurants are non-existent, they come in washable plastic cups! And while we're at the topic of restaurants, please remember to chuck away your junk on your own, cause everyone does so. And don't rush on the trains when they come, everyone moves away from the door to let others get off first. This is great! If everyone behaves, everyday would be so much nicer!

Anyway, here are some pictures for your viewing pleasure (I've taken some 246 pictures inclusive my stopover in Hong Kong....so this is just a little sample) :






My Lunch

I've been offered this for lunch. I've been told that this is the greatest thing in Taiwan ever. Can't wait for lunch! mmmmm.....