I heart marketing.

There was never a time that i felt i like my job better. Marketing is in my blood and i know it.

While my stint in London opened me up to retail marketing and adapting PR into daily operations, this new game in China is moving me through a new portal. And i love it.

I mean, with consumer goods, your market is everywhere. It's leaking from the houses and oozing out onto the streets. Pick your medium, build your campaign and blast your operations. Now with manufacturing, it's a different set of rules altogether. Your mediums are now now largely narrowed, your audiences have now become a niche and to complicate matters further, your competitors lurk everywhere with better rates and resources than you. Now what?

And just when you think that's it, your next challenge is to market across continents, time zones and languages. On a limited budget.

Is integrated marketing the answer? Yes, it's a bloody cliche, but it never sounded more true. I believe what's really important is to market to a database, collected and handpicked from the cherry farms of international exhibitions. Be intelligent, be there and prove that you are able to seamlessly migrate their work from a thousand miles over to you.
Use technology generously. Make the world smaller and make it seem like you're selling to them from around the corner of the street. Use the media. Involve a clever PR operation that truly benefits the world and gives you a little bit of exposure.

Marketing really is an art. All that text book garbage aside, it's really about how creative you can package something.

How to send a message over and how to send it out as subtly as a sledgehammer.