I've been re-sharpening my skills in integrated marketing, over the past 2 weeks i've consumed more information than your average university geek. i now have THE plan to launch a full scale awarness campaign for the brand i'm managing all over Europa. I'd love to divulge some of this, but hey, some of my secrets will remain my secrets...
One thing though, it is a sorrowful thing that almost every part of our lives are capitalised through and through. Everything has been done, every path has been tread. Every thought and idea that you conceive, you can be sure that somewhere, some marketeer has done some planning to make sure that he makes money out of what you want to do.
Love to travel? You've got STA, thousands of airlines, youth hostels and adventure tour agencies hot on your heels. Love to party? You've got pubs, beers, wines and clubs devising some "fun" thing to part you with your money. Love extreme sports? You've got snowboard distributors, clothing and equipment manufacturers trying to convince you that their product offers the best in quality and protection. Wanna be an anti-capitalist? You've got white label brands that are merely a branch of a mainstream brand that is marketing to you without you even knowing it.
Privacy is a thing of the past. You mentality is being deconstructed by someone, somewhere all the time.
Honesty is a relic of a time long past. Presentation and packaging is the now. Don't believe me? Look at your girl/boyfriend, see how well he/she has sold him/herself to you...
The person that i'm not, is the person that I am.
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